The FinePix S100FS - Fujifilm's most advanced consumer digital camera to date.
 Fujifilm UK has unveiled the FinePix S100FS (Film Simulation) digital camera, its most advanced DSLR-styled camera to date. Fujifilm state that "The FinePix S100FS provides an all-in-one solution for photo enthusiasts and advanced amateur photographers seeking the manual controls and functionality of a DSLR without the bulk, hassle and expense of additional lenses and other accessories.".
The FinePix S100FS is equipped with a 14.3x Fujinon manual zoom lens, Fujifilm's 8th generation 2/3" Super CCD sensor with 11 Megapixels, third generation RP III processor, 2.5" tiltable LCD and ISO capabilities of up to ISO 6400 (at 6 MP) and an incredible ISO 10,000 at 3 Megapixels.
The FinePix S100FS represents the cutting edge of Fujifilm's imaging technology innovation, and redefines what users can expect from a compact digital camera. Through a unique collaboration between Fujifilm and Fujinon R&D engineers, the development team approached the process of designing this unique camera as a single project, creating the lens and CCD for express function as a single unit. This design allows the ultra-high precision Fujinon lens to achieve maximum resolution at all focal lengths of 28mm-400mm equivalent and maximum aperture of a bright F2.8 (wide angle) to F5.3 (telephoto).
The FinePix S100FS has incorporated some of the features from the award-winning FinePix S5 Pro D-SLR that have been most appreciated by professional photographers, including film simulation modes and settings that expand the camera's dynamic range. The FinePix S100FS has an extended dynamic range (100%, 200%, 400%) similar to that of negative film thanks to the newly developed low-noise 2/3-inch 11.1 Megapixel Super CCD VIII HR and the new RP Processor III.
Features of the FinePix S100FS include:
Optical Image Stabilisation: The FinePix S100FS features Fujifilm's Optical Image Stabilisation technology to ensure clean, sharp and blur-free images, even in low-light conditions. This combines image stabilisation through a mechanically stabilised "floating" lens element to reduce blur from the photographer's hand-shake, with Fujifilm's Picture Stabilisation Technology, to reduce blur caused by subject movement, for the ultimate in stabilisation technology.
Multi-Bracketing function: The FinePix S100FS has three bracketing functions useful for high level photography: Film Simulation Bracketing, Dynamic Range Bracketing and AE Bracketing.
Comprehensive photographic controls: Including Aperture Priority and Shutter Priority exposure modes.
High-speed shooting: Reliable high-speed performance is possible through Fujifilm's newly developed Super CCD VIII HR and the new RP (real photo) III Processor. At 3 Megapixels, a maximum of 50 continuous shots at 7 frames/second is possible. In addition, 14 scene settings and customer settings can be selected, as can four auto-focus modes offer convenient high-speed, high-precision shooting and focusing for a diverse range of conditions.
Image formats: Capture images in both JPEG and RAW format.
Movie Mode: Movie mode with sound at 30 frames per second in VGA quality, and zoom capable with manual zoom ring while in movie mode.
xD/SD/SD-HC compatible slot: The FinePix S100FS features an xD/SD compatible slot which accepts not only Fujifilm's traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.
2.5" tiltable LCD: The FinePix S100FS features a tilting 2.5" LCD that makes it easy to frame shots from a variety of shooting positions.
Adrian Clarke, Fujifilm's Director of Digital Products, said: "The FinePix S100FS is an important and exciting new 'flagship' bridge for Fujifilm, designed from first principles for superb performance and offering cutting-edge technology and genuine innovation. For the consumer wanting the quality and versatility of an SLR without the weight, cost or bulk of extra lenses, we think the FinePix S100FS represents the most accomplished 'prosumer' model on the market."
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