Nikon COOLPIX S550
 Nikon have launched the COOLPIX S550, a stylish new camera that elegantly packs high performance and advanced functions into one of the smallest body's in its class.
Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces in the full beauty of special moments.
The 10 megapixel COOLPIX S550 boasts quick response and maintains image quality whilst taking advantage of sensitivity settings as high as ISO 2000. Enhancing compositional freedom is a 5x Zoom-NIKKOR lens with a range that is suitable for scenes ranging from buildings and group pictures to close-up portraits.
The unique new functions the COOLPIX S550 such as VR image stabilisation, and extended shooting range with an ISO 2000 capability, make it easier to shoot striking portraits and to faithfully record nuances in facial expressions.
With Smile mode a gaugeis displayed that indicates when the selected subject smiles, enabling the user to capture just the right moment. Blink warning displays a message when it detects that a subject has blinked, offers quick magnified visual confirmation, and allows the shot to be retaken immediately.
The COOLPIX S550 will be available in a choice of Titanium Silver, Urban Black, Blue, or Purple body colours.
The COOLPIX S550 is equipped with a quality 2.5-inch LCD monitor that features 230k-dots of high resolution, a wide 170-degree horizontal and vertical viewing angle, anti-reflection coating for better display in bright situations, and an acrylic panel that prevents scratches and fingerprints. Improved shooting displays with revised icons and information feedback help make framing and shooting easier.
Other features of the Nikon COOLPIX S550:
• Three Unique Nikon Image Innovations
– Improved Face-priority AF, In-Camera Red-Eye Fix, D-Lighting
• Active Zoom allows smoother zooming for close-ups
• Macro shooting from as close as 10 cm (4 in.)
• Three movie modes with sound, plus time-lapse movie mode
• Time zone function for easy setting of multiple locations
• SDHC card compatibility
• Approx. 50 MB of internal memory
• USB connectivity
• PictBridge support
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