Dell Plants a Tree in Europe.
 Dell’s “Plant a Tree for Me” program is now available in Europe. For £1 per notebook or £3 per desktop (€1.50 and €4.50 respectively), customers can offset the emissions associated with the electricity that their computers use. One hundred percent of those funds will be donated to plant trees in professionally managed reforestation projects. The trees absorb the carbon dioxide (CO2) released into the atmosphere when electricity is generated to power a computer over its average three-year life.
Dell will continue to work with The Conservation Fund and Carbonfund.org to manage the European program. Carbonfund.org is supporting a tree planting project in Hungary developed by KlimaFa Kft., a subsidiary of Planktos Corp. Planktos is an ecosystem restoration company working to improve the health of natural habitats on land and in the open ocean. Donations from European customers will be directed to European planting operations. Dell launched the U.S. version of the Plant a Tree program in January. The European program is available at www.carbonfund.org/dell.
" We often characterize a certain age group as typifying a generation, like the ‘Me Generation,’ ‘Gen X’ or ‘Gen Y,’ but it’s clear today that we’re living in the ‘Re-Generation,’ which includes people of all ages throughout the world who want to make a difference in improving the Earth we all share," said Dell Chairman and CEO Michael Dell in comments marking World Environment Day. " Our goal is simple and clear. We’ll take the lead in setting an environmental standard for our industry that will reflect our partnership with, and direct feedback from, our customers, suppliers and stakeholders, and we intend to maintain that leadership."
"The zero-carbon initiative will include IT lifecycle assessments, management of Dell’s direct and indirect climate impacts, reduction of the company’s carbon intensity and partnership with customers."
“Our effort to drive IT simplification from desktop to data center will identify efficiencies that help reduce the carbon impact of our products,” Mr. Dell added. “Dell will do its part to protect the Earth’s climate, from providing energy-efficient IT products, to using environmentally responsible practices we hope others will embrace.”
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