Dell to sell in Tesco stores.

Dell has announced that Dell notebooks and desktop computers will be sold in Tesco stores. Beginning next month, customers will be able to purchase Dell XPS and Inspiron products in Tesco stores, primarily in the UK, with sales also in Ireland, Poland, Czech Republic, and Slovakia.

"With over 13 million customers per week shopping at Tesco’s stores, this deal will result in substantial exposure for Dell’s brand and products”, said Mark Ormerod, Vice President and General Manager, Consumer business for Dell’s Europe, Middle East and Africa operations. "Customers like to experience technology first hand, and can now purchase Dell’s award winning products in a Tesco store convenient to them.”

"We are committed to helping our customers with the latest hi-tech products at great value prices, which makes teaming up with Dell a perfect fit,” said Graham Harris, Tesco Commercial Director. "We are excited to offer our customers in the UK and in Europe a new and award winning brand that was previously only available from the company direct.”

Early this month Dell announced that it would be selling a range of Dell notebooks and desktops through PC World, Currys and Currys digital stores in the UK. Are online only sales a thing of the past for Dell?

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