Dell to sell at PC World.

Dell and DSGi, one of Europe’s leading consumer electronics retailers, announced that Dell notebook's and desktop computers will be sold in PC World, Currys, and Dixons stores.

Beginning in January 2008, customers will be able to buy a range of Dell notebooks and desktops through PC World, Currys and Currys digital stores in the UK, as well as Dixons.co.uk online. This means Dell customers will be able to call, click or visit retail stores throughout Europe to learn more and buy Dell products.

DSGi’s unique TechGuys services in the UK will be extended across the new Dell products, providing full IT customer service availability including telephone support, installation and set-up.

Simon Turner, DSGi’s Global Purchasing Director commented: “The agreement between Dell and DSGi as pan-European retail partners, confirms our specialist market leadership and we continue to offer a vast computer range at great prices to our customers in store and on-line.”

---