Carnaby Street's Orange shop gets interactive window.
 Orange has launched the UK’s first ‘no-touch’ interactive window in a Central London store. The window is activated when the shop is closed and enables passers-by to check news, watch music videos or film trailers, people can interact with a wide range of content from the Orange World mobile portal.
Users can browse through menus and interact with content by simply waving their hands in front of the window.
The Orange shop is at the junction of Great Marlborough Street and Carnaby Street and was chosen because of its busy location which sees hundreds of tourists, shoppers and workers walk past every hour.
In the future, further Orange shops in similar high footfall areas across the UK could be installed with the interactive windows.
Justin Billingsley, Director of Brand Marketing, Orange UK said: “Our interactive windows are the first of their kind and are a new way for passers-by to see a whole world of content that our customers can access on their phones in a fun way. Initial trials have proved very popular and we’ll continue to innovate and find new ways to bring our shop windows to life and in time, install interactive windows in other similarly busy sites across the UK.”
Orange’s interactive window was developed by The Alternative. The window uses gesture-based technology to allow users to wave a hand and a projected image inside the store responds to the movement. With no interface such as a glove, mouse or keyboard, the Orange interactive window gives a tangible use on the high street to a future technology.
|
