Vodafone gets on music band wagon.
 Vodafone and UK based mobile music company Omnifone announced the launch today of the revolutionary unlimited music download service MusicStation, widely seen as Britain's primary contender in the global mobile music market, in time for the highly competitive Christmas season. From today, Vodafone's UK consumers will become the first mobile users in the UK to have the freedom to download, play and share unlimited amounts of music, direct to their phone.
"To date, mobile consumers have had to buy music, track by track. MusicStation's launch on Vodafone brings the next generation of affordable digital music to the masses," said Rob Lewis, CEO of Omnifone. "On a very wide range of handsets, UK consumers now have the freedom to download, share and play unlimited amounts of music, direct to their phone, whenever they want."
Lewis added, "We believe consumers will relish the opportunity to have unlimited access to music, even when they are out and about. Although there are many mobile music services out there where music can be purchased track by track, or purchased from a PC, this is the first time consumers have been offered unlimited access to music as part of a price plan, or for just £1.99 per week. It is worth bearing in mind consumers have traditionally expected to part with around £800 for 1,000 music tracks. Now, for the first time, consumers can experience unlimited downloads, from a catalogue of more than one million tracks, direct to their phone and do this whilst sharing their playlists and music recommendations legally with their friends."
Phones 4u Marketing Director Jim Slater commented, "MusicStation is a blistering application. We are constantly talking to consumers about their mobile phone needs, and it is clear that there is a lot of interest in a mobile-based music service which works on a wide range of handsets, offers a large choice of tracks, downloads without wires and - importantly - is available at a sensible price. This is a very exciting time for the mobile industry."
Next Generation Music Experience
Customers can discover and download any new music risk-free at any time, enabling legitimate and effective music discovery. MusicStation also features live charts, a personalised music news service and a music based social network community capability which enables users to make friends, build and share playlists and music recommendations with other MusicStation users on Vodafone's 2.5G/3G/HSDPA mobile networks.
Vodafone UK's Al Russell, Head of Mobile Internet and Content Services said, "MusicStation represents a quantum leap in digital music technology and delivery. With unlimited access to digital music through their mobiles, Vodafone consumers have ultimate music freedom, including the ability to download as much music as they want, even when they are out and about."
Russell added, "On 3G devices Vodafone consumers will be able to download a full music track in twenty to thirty seconds. On newer HSDPA devices, an entire album can be downloaded in about a minute."
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