Play Battlefield Hero 4 Free with EA

Electronic Arts have unveiled Battlefield Heroes™, an all-new Play 4 Free cartoon-style shooter. Available for download at www.battlefield-heroes.com some time this summer, Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play.

Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s free to play business model which generates revenue through advertising and micro-transactions.

“Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA. “People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.”

“We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE. “There’s something here for all types of players, be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.”

Close Proximity Wireless Transfer Technology from Sony.

Sony recently announced "TransferJet", a new Close Proximity Wireless Transfer Technology enabling the high speed transfer of large data files (photos, HD images, etc.) between electronic devices such as mobile phones, digital cameras, digital video cameras, computers and TVs.

But when Sony say close proximity they mean close proximity as the distance between the two devices must be less than 3cm.

Which is why Sony has called one of the features "Touch & Get", where you just touch two electronic products together and files are transferred automatically. TransferJet eliminates the complex setup procedures required by existing wireless systems, and no access point is necessary.

Using this technology, data can be sent at speeds of up to 560Mbps. TransferJet's physical layer transmission rate is 560Mbps, and even allowing for error corrections and protocol overheads, the effective physical layer transmission rate is 375Mbps.

TransferJet is also capable of selecting the appropriate data transmission rate according to the wireless environment. Even if the conditions for transmission deteriorate, it will maintain the highest possible wireless connectivity by automatically lowering the data transmission rate.

TransferJet is an extremely simple wireless technology which eliminates the need for complex setup and operation. For example, just touching a TV with a digital camera enables photos to be instantaneously displayed on the TV screen. Alternatively, downloaded music content can be easily enjoyed by touching a mobile phone to a portable audio player. TransferJet can be used as a Universal Interface among a wide variety of consumer electronics devices.

TransferJet Features