Dell to sell in Tesco stores.
 Dell has announced that Dell notebooks and desktop computers will be sold in Tesco stores. Beginning next month, customers will be able to purchase Dell XPS and Inspiron products in Tesco stores, primarily in the UK, with sales also in Ireland, Poland, Czech Republic, and Slovakia.
"With over 13 million customers per week shopping at Tesco’s stores, this deal will result in substantial exposure for Dell’s brand and products”, said Mark Ormerod, Vice President and General Manager, Consumer business for Dell’s Europe, Middle East and Africa operations. "Customers like to experience technology first hand, and can now purchase Dell’s award winning products in a Tesco store convenient to them.”
"We are committed to helping our customers with the latest hi-tech products at great value prices, which makes teaming up with Dell a perfect fit,” said Graham Harris, Tesco Commercial Director. "We are excited to offer our customers in the UK and in Europe a new and award winning brand that was previously only available from the company direct.”
Early this month Dell announced that it would be selling a range of Dell notebooks and desktops through PC World, Currys and Currys digital stores in the UK. Are online only sales a thing of the past for Dell?
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Carnaby Street's Orange shop gets interactive window.
 Orange has launched the UK’s first ‘no-touch’ interactive window in a Central London store. The window is activated when the shop is closed and enables passers-by to check news, watch music videos or film trailers, people can interact with a wide range of content from the Orange World mobile portal.
Users can browse through menus and interact with content by simply waving their hands in front of the window.
The Orange shop is at the junction of Great Marlborough Street and Carnaby Street and was chosen because of its busy location which sees hundreds of tourists, shoppers and workers walk past every hour.
In the future, further Orange shops in similar high footfall areas across the UK could be installed with the interactive windows.
Justin Billingsley, Director of Brand Marketing, Orange UK said: “Our interactive windows are the first of their kind and are a new way for passers-by to see a whole world of content that our customers can access on their phones in a fun way. Initial trials have proved very popular and we’ll continue to innovate and find new ways to bring our shop windows to life and in time, install interactive windows in other similarly busy sites across the UK.”
Orange’s interactive window was developed by The Alternative. The window uses gesture-based technology to allow users to wave a hand and a projected image inside the store responds to the movement. With no interface such as a glove, mouse or keyboard, the Orange interactive window gives a tangible use on the high street to a future technology.
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Dell to sell at PC World.
 Dell and DSGi, one of Europe’s leading consumer electronics retailers, announced that Dell notebook's and desktop computers will be sold in PC World, Currys, and Dixons stores.
Beginning in January 2008, customers will be able to buy a range of Dell notebooks and desktops through PC World, Currys and Currys digital stores in the UK, as well as Dixons.co.uk online. This means Dell customers will be able to call, click or visit retail stores throughout Europe to learn more and buy Dell products.
DSGi’s unique TechGuys services in the UK will be extended across the new Dell products, providing full IT customer service availability including telephone support, installation and set-up.
Simon Turner, DSGi’s Global Purchasing Director commented: “The agreement between Dell and DSGi as pan-European retail partners, confirms our specialist market leadership and we continue to offer a vast computer range at great prices to our customers in store and on-line.”
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